The Marketing Director of WebCreek Ecuador sets and achieves high performance standards for the marketing department by:
Attaining the highest potential profitability for the company through optimized marketing and branding performances
Managing and coordinating the marketing department across the company’s international offices
Planning and implementing strategies, campaigns and promotions
Responsibilities
Coordinates with the CEO, Sales Director, Creative Director and Content Director to determine marketing objectives and strategies
Accomplishes marketing objectives by training, assigning, scheduling, and coaching marketing team members
Updates the marketing and PR plan on a monthly basis to identify potential areas for marketing opportunities throughout the USA, Latin America and Europe
Creates and implement a marketing and PR strategy and plan for specific areas of the company, such as website and product optimization
Creates and delivers strategies for SEO and generation of inbound traffic
Undertakes continuous analysis of competitive environment and consumer trends
Coordinates with Content Team and Creative Team to produce monthly newsletters for clients, including strategizing for new, effective and engaging content each month with relation to products, offers, and company news
Creates newsletter statistical reports for presentation
Works closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market dat
Analyzes customer buying behavior according to business type (e.g. Oil and Gas)
Establishes analytics and performance tracking strategy for various marketing technologies.
Establishes KPIs; tracking and reporting on channel effectiveness of marketing initiatives across similar platforms and businesses
Tracks and disseminates information tied to marketing technology performance metrics, initiative results, and budget status
Drives a culture of data-driven decision making by providing actionable, business-based insights sourced from our real-time user behavior (website, CRM, email, etc.)
Optimizes spending and planning of company resources stack to ensure both best practices and efficient operations
Oversees and coordinates with the Content Team to produce regular content for Facebook, Twitter, Linkedin and Google+
Oversees social media presence and directs programs to improve social media reputation and recognition
Helps to audit analytics at the end of the month to provide statistical reports
Identifies new social media trends
We offer:
· Full-time job, competitive salary with regular revision and bonuses
· Perspectives of growth in a team according to a personal development plan
· Technical and team building trainings
· Working with the first league international clients
· Possibility of business trips to our offices in USA
About the company:
WebCreek is the software development company specializing in website development, custom cloud applications, management software and Unity3D/VR technologies.
Hewlett-Packard, Nike, NASA, Shell are among our numerous clients.
Our company was established back in 1996 with HQ in Houston, Texas. Now we are having more than 70 people in our steadily growing team with offices in Quito, Ecuador and Lviv, Ukraine.
Visit our web-site
