Job Description
NCBA CLUSA is currently seeking2 (1- US volunteer and 1- volunteer based in Ecuador)qualified Farmer-to-Farmer volunteer candidates for the position ofBranding Expertto support Corporación Fortaleza del Valle (FORTALEZA) based inManabi, Ecuador. TheBranding Expertswill provide technical assistance to members of this cacao corporation to bolster their presence in national and international markets. Fortaleza is a second degree organization (comprised of federations, chambers, and/or unions) dedicated to the production and commercialization of fine aroma national organic cacao. Their main clients are located in Switzerland, Italy, U.S.A., Czech Republic, and Ecuador.
Cacao and chocolate markets are very competitive in Ecuador and Fortaleza needs to stand out amongst competitors. Fortaleza is known nationally as a strong organization with international prestige. However, they still need support building a stronger brand that would reflect the translation of “Fortaleza” which means “strength or fortress.” They hope to create a branding strategy that entails; establishing a designated group to oversee their social media pages, creating a branding promotion and marketing budget, implementing storytelling, developing a brand slogan, etc.
Duration: 2 weeks, March-July 2021
ESSENTIAL AREAS OF RESPONSIBILITY:
Assessment of current brand elements of Fortaleza, such as social media, chocolate, and other product’s packaging, and how Fortaleza’s brand is currently positioned in the market.
Collaborate with members and employees to develop a strong branding strategy that reflects their messaging and commitment to quality.
Trainings on updating social media and deliver recommendations of web page update.
Collaborating with the youth team to update online representation of the organization via social media platforms.
Qualifications
A degree in Marketing and Communications or similar field
Experience in brand management and strategy development with small to mid-size companies
Cacao value chain experience is a plus
Available for virtual communications with Host Organization, Staff and Co-volunteer
US candidate must be legally able to work in the U.S. without sponsorship
Advanced English language skills; reading, writing, speaking.
Additional Information
All application materials must be submitted in English.
Only candidates selected for an interview will be contacted. No phone calls, please.
NCBA CLUSA is an equal opportunity/affirmative action employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, and legally protected characteristics for non-merit factors.
